Prada Fashion

Prada is an Italian men's and women's fashion accessory company which specializes in tasteful, conservative, quality gear. It's often thought of as a little over priced. A small key ring is to many people just not worth the price, and it appears as though Prada is attempting to make it on name brand alone without necessarily considering design flair and quality. It's a pity, because the soft leather used in the accessories and shoes looks like the exquisite Italian leather one would imagine.

The web site is virtually non existent, in both UK and Italian. Your best bet is to visit web sites with links to the Prada brand, because the leather goods really are worth the money. In fact, the big news in Prada designs is not the clothing or Italian leather hand bags, but the hi tech machinery that the sales associates can now use to track merchandise.

When fashion shopping at a Prada store, you can dress in a liquid crystal dressing room. The opaque doors darken as you step inside and start to disrobe. The associates have hand held devices which constantly monitor what has left the building, supposedly to keep track of the more popular items in stock and the immediate ability to replenish the more popular items. But you might also guess that the ability to know immediately what just walked out the door would help tremendously in keeping up with shop lifters as well.

That seems to be the newest news in the Prada designer brand name. The upscale, black and gray clothing and accessory line hasn't changed much, and the web site is keeping it all a secret. Strange, the fashion house started in 1913 and is located in the absolute heart of the fashion world; Milan, Italy. The forerunner in shoes and accessories, the company features over 250 styles of footwear, 50 distinct handbags, and 40 styles of men's wallets. The Prada messenger bag is the new briefcase for the 21st century, but finding a picture of it on the web sites is almost impossible.

© UK Fashion.com 2006