Jeans for Timeless Fashion

Old Levi Strauss didn't know that he would introduce a timeless fashion when he patented his famous denim pant on May 20th, 1873. He was simply trying to develop a pair of hard wearing trousers for workmen that wouldn't tear at the stress points, and came up with the clever and previously-unknown idea of putting rivets on the corners of the pockets and the base of the fly. Working alongside his tailor in the USA’s West Coast branch of his brother's dry good business, they found the answer and history was made! The sturdy denim fabric they used refused to tear after many a wash, and jeans were created – and the most famous brand of jeans in history was born.

Today, women's jeans are the basic fashion found in any women's closet. They go with absolutely everything, and designers have come up with pairing them with everything from sexy silk shirts to the cotton t-shirt in order to keep up with the craze. You can even wear jeans with a summer dress over the top!

Levi Strauss and other manufacturers have over the years developed cuts that hug a woman's curves as well as a multitude of different lengths – everything from the Capri style to the bell bottoms of the sixties.

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Memorable jeans styles from fashion now past include women's carpenter jeans which became popular in the eighties - these had pockets on the sides which weren't used for anything, but still everyone had to have a pair, or risk being out of fashion. The straight leg women's jeans - also popular in the eighties, made it hard to put on socks, you had to remember to put your socks on first because the jeans were so tight around the ankles!

So while women's fashion continues to change in virtually every other area of clothing, women's jeans remain the cornerstone of timeless fashion, thanks to Levi Strauss and his colleagues in the designer jeans industry. It’s ironic (and I’m not sure what Levi would have made of the trend) that the height of fashion in an item designed for its non-tearing durability has become to wear “stressed” and “worn” fabric, and even to make the jeans with large tears in the material!